for example rare and battletoads is included on this list however natsume and pocky is not, kikikaikai was originally a taito creation, it is possible is this an uncredited natsume creation or did they buy the licence from taito? and they also did not release any games in arcade format. also for companies where mascots that were console only but they released arcade games and di not use a character from an arcade IP as a mascot it will be noted as such
I'm not interested in companies did not develop games that were not published in an arcade format, and also not interested in later mascots (i.e. the 90s anthropomorphised era) i am looking for the original mascot(s) - see sega and atlas below for what i mean
what i have so far, just started compiling this so a lot to add particularly in other companies {" .}
key -
! - not 100% what i was hoping/expecting but included for completions sake - input for general consensus would be appreciated
? - further research and evidence required to support conclusion
@ - further details or proper sourcing/referencing required
! - 8ing - split 8 logo - current parent company Colopl has a panda face in a ballon as their mascot/logo
@ - able corp - ????
? - A.M.I. - logo only
@ - acclaim - meh
activision - pitfall harry?
? atari - commander champion - mt. fuji (logo)
! atlus - console - jack frost - company started in 86 - first appearance 95 source franchise is console only (consistent chibi aesthetic predating first appearance - tater and spud and regular megami tensai franchise)
bally - cursive text logo
bally-midway - ??
bandai -
barco -
bit managers -
! broderbund - three crowns logo - lode runner dude (only game released in arcade)
? capcom - arcade - super joe (1985) - captain commando (USA 1990) - wireframe globe with ryu silhouette overlayed (street fighter 2 TNC - 1993 onward) - no official company mascot. megaman has probably seen the most use in media outwith video games starting in the late 80s early 90s before the street fighter boom but the arcade games with him as the title figure are fighting and I would place them under street fighter rather than action/platformers that are the staple genre he featured in prior to this so Ryu would supersede him as a mascot in this respect of arcade releases being the primary consideration)
? cave - evac industries cube or Reco from mushihimesama (both unofficial but recurring usage) or neither and just the C logo
centuri -
cinematronics -
compile - puyo puyo blobs
data east - karnov
! enix - dragon quest slime (actraiser was released in the arcade)

face - hani
galeco -
gametek -
hudson - hu-bee (eng) Hachisuke (Japanese)
@ IREM - dragonfly (official/pet name? - the name of their forthcoming sales brochure is "dragonfly" so it may be just that for the mascot)
? jaleco - did they have an official mascot? (weird thing with TOSE it appears as though Jaleco is the publishing arm of the company - similar thing with atlus and chibi aesthetic and Starfy possibly being the spiritual successor to ninja-kun??)
kaneko -
konami - konami man and konami woman
M2 -
marble -
midway - double M logo (vertical stack) (80s) - circled heartbeat M (early/mid 90s-closure)
mitchell corp -
namco - pacman
nazca - metal slug.001
nihon bussan/nichibitsu - owl
nintendo - jump man
nix -
NMK -
noise factory -
OMK -
pacific novelty -
@raizing - all the original mahou daisakusen characters????
rare - battle toads
takara - Dakko-Chan
taito - catch (robot holding heart) - bub and bob (dragon versions)
tecmo -
tengen? - publisher only?
toaplan - pipiru
treasure - box logo
sega - opa-opa (1986) - alex kidd (1986?-89)- sonic (1990 onward - rad mobile jan 1990 possible earlier usage in printed promo materials?)
seta -
SNK - g-mantle (worldwide) - bulldog (usa 1990-1994?) - @neo poke-kun (neogeo pocket mascot japan only) (needs proper citation) - fighting genre mascots - terry bogard and may shiranui -
SNK playmore - logo only? (heavy use of existing/associated IP characters KOF/metal slug)
SNK (2016) - enta chan
stern -
strata -
@sunsoft - Hebereke (へべれけ)
unico -
universal - mr.do
UPL -
windom corp -
?williams electronics WMS - double arrow W logo - defender ship is probably the most widely recognisable but i can see any info on an official mascot
zeus -
zigurat -
other companies
aicom/yumekobo/sammy - where to differentiate? or should they be sammy has guilty gear but thats is a late 90s/2000s franchise and both aicom and yum predate it as subsidiaries of sammy